ICO Whitepapers Blog
The secret to great token mechanics
Last week, I talked about bad token mechanics, which is the case in many of the ICO whitepapers I've read. So how do you create a great token economy? Actually it's pretty simple: create an organization that actually needs a token to function. What does that mean? The...
Your token mechanics suck and you’re going to fail
Your token mechanics suck and you're going to fail Statistically speaking, it's true. In about 80% of the white papers I read or am contracted to write, the token mechanics make no sense (we fix that, of course). And we all know that 90-98% of businesses fail, so...
Unsolicited advice: your ICO and the future
The top ICOs, as I pointed out in my previous post, have a compelling vision of the future. Again, I am following up with examples of upcoming ICOs to give you insight on your own ICO, and how you can become epic. Note that I will never comment on my clients’ iCOs or...
Where are you going? ICO whitepapers and the future
By nature, an ICO whitepaper is proposing a new future for something. Sometimes, it's just the future of a particular business, but just as often it's the future of an industry. Industry experts and innovators are speculating on how blockchain and distributed ledger...
Unsolicited opinion: Product-Market Fit
In last week's post, I talked about Product-Market fit as the most important part of an ICO whitepaper. I'd like to follow up with examples of upcoming ICOs to give you insight on your own ICO, and how you can become epic. Note that I will never comment on my clients'...
The most important part of an ICO whitepaper
At this week's World Blockchain Forum in London I was frequently asked "What's the most important part of an ICO whitepaper?" At first I had to think, because I realized that what my brain immediately thought about was what's important to purchasers of your token. But...
When is a Whitepaper not a Whitepaper?
Throughout my writing career, the terminology "whitepaper" has been distorted time and again, but the ICO market has dealt the final blow. What is a whitepaper anyway? Over my years in technology, formally a whitepaper is a technology positioning paper. Often,...